Multiple Choice
__________ refers to a computerized process for analyzing customer databases in a way that allows more effective selling by tailoring product and promotional offerings to a specific customer's sales patterns.
A) marketing automation systems.
B) sales force automation
C) database marketing
D) marketing automation systems
Correct Answer:
Verified
Correct Answer:
Verified
Q6: _ is characterized by short-term customer needs.
Q7: Operational CRM focuses on using information to
Q8: When a sales firm acts consistently with
Q9: Strategic partnerships result in continuous, recurring exchanges,
Q10: Poorly served or neglected customers are likely
Q12: _ is an electronic storage center containing
Q13: Relationship marketing occurs when the goals, strategies,
Q14: _ refers to offering a specialized product
Q15: In companies that rely on transactional selling
Q16: Which of the following is a major