Multiple Choice
__________ is an electronic storage center containing data records from diverse information systems that are shared across all functional departments.
A) marketing automation systems.
B) sales force automation
C) database warehouse
D) marketing automation systems
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Operational CRM focuses on using information to
Q8: When a sales firm acts consistently with
Q9: Strategic partnerships result in continuous, recurring exchanges,
Q10: Poorly served or neglected customers are likely
Q11: _ refers to a computerized process for
Q13: Relationship marketing occurs when the goals, strategies,
Q14: _ refers to offering a specialized product
Q15: In companies that rely on transactional selling
Q16: Which of the following is a major
Q17: Customer retention refers to the percentage of