As Society Is Overwhelmed by Communications, What Is the Challenge

Multiple Choice

As society is overwhelmed by communications, what is the challenge for the communicator?

A) To bombard the target audience with messages of every variety (traditional and nontraditional) at the same time
B) To make billions of dollars when there are 320,000 public relations professionals
C) To convince people that public relations is important
D) To cut through communications that come from many sources to deliver an argument that is persuasive, believable and actionable.