Question 1

Spin boils down to outright lying in order to cover up what actually happened in a situation.

Accepted Answer

A) True 
 B)False

Question 2

In John Marston's R-A-C-E process, the key step is

Accepted Answer

A)  solid strategy. 
B)  reasoned research. 
C)  proper action. 
D)  careful evaluation.

Question 3

To be successful, a public relations professional should have the predisposition to

Accepted Answer

A)  disclose rather than withhold information. 
B)  avoid responding to false accusations from an irate consumer. 
C)  avoid confronting situations before they escalate. 
D)  disclose how business works.

Question 4

Presidents Clinton and Bush, and CEOs of Citigroup, AIG, Washington Mutual, Bear Stearns, Lehman Brothers, Countrywide Financial, Goldman Sachs and Bank of America all tested the limits of public relations by not being candid with their publics.

Accepted Answer

A) True 
 B)False

Question 5

List and briefly describe five of the functions of public relations that were mentioned in your book.
Any five of the following:

Accepted Answer

The answer of List and briefly describe five of the...

Question 6

The effectiveness of a public relations department depends on the department's level of access to management.

Accepted Answer

A) True 
 B)False

Question 7

How many communications professionals are employed by the Department of Defense?

Accepted Answer

A)  1,000 
B)  4,500 
C)  7,000 
D)  9,250

Question 8

Define or describe what public relations is.

Accepted Answer

The answer of Define or describe what public relations is....

Question 9

Public relations is an industry that is growing in numbers as well as respect.

Accepted Answer

A) True 
 B)False

Question 10

Letters unearthed at Al Qaeda terrorist-in-chief Osama bin Laden's last stand were a testimony to the accepted notion that public relations has become one of society's most potent forces. Which of the following were among his most pressing concerns?

Accepted Answer

A)  Ways to improve news media coverage 
B)  His place in history 
C)  Al Qaeda's image and a possible name change to give the group a more religious ring 
D)  All of the above

Question 11

For a group of people to become a public, which of the following does NOT occur?

Accepted Answer

A)  confront a similar indeterminate situation 
B)  recognize what is problematic and indeterminate in a situation 
C)  decide to organize to confront a problem 
D)  seek outside counsel on whether to unite

Question 12

Professional practitioners who understand the management "interpreter" perspective of public relations

Accepted Answer

A)  recognize the value of insights from Leon Hess on this perspective. 
B)  recognize that management takes precedence over public attitudes and beliefs. 
C)  recognize the need to be able to create management policy. 
D)  recognize the importance of communicating organizational policy accurately and candidly.

Question 13

One of the more recent functions practitioners have is the social media interface for an organization.

Accepted Answer

A) True 
 B)False

Question 14

Some might say PR should really stand for performance recognition because positive action communicated straightforwardly will yield positive results.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations between individuals and organizations?

Accepted Answer

A)  measured remarks that foster credibility 
B)  environmental research and evaluation that help determine actions or adjustments 
C)  continuous one-way communication 
D)  credible actions favoring only the organization

Question 16

Which process emphasizes planning as a necessary step preceding the activation of a communications initiative?

Accepted Answer

A)  R-P-I-E 
B)  P-P-I-E 
C)  R-A-C-E 
D)  P-A-C-E

Question 17

Recent technological changes, including satellite links for TV, social media, blogs and mobile devices, drive home the importance of recognizing the interrelationships of publics.

Accepted Answer

A) True 
 B)False

Question 18

Despite the model of success established by Leon Hess as CEO of an oil company and the NFL's Jets, today's CEOs and their companies cannot ignore the need for public relations.

Accepted Answer

A) True 
 B)False

Question 19

List and describe various ways you might categorize publics.

Accepted Answer

The answer of List and describe various ways you might...

Question 20

As society is overwhelmed by communications, what is the challenge for the communicator?

Accepted Answer

A)  To bombard the target audience with messages of every variety (traditional and nontraditional) at the same time 
B)  To make billions of dollars when there are 320,000 public relations professionals 
C)  To convince people that public relations is important 
D)  To cut through communications that come from many sources to deliver an argument that is persuasive, believable and actionable.

Exam 1: What Is Public Relations, Anyway?

Spin boils down to outright lying in order to cover up what actually happened in a situation.

In John Marston's R-A-C-E process, the key step is

To be successful, a public relations professional should have the predisposition to

Presidents Clinton and Bush, and CEOs of Citigroup, AIG, Washington Mutual, Bear Stearns, Lehman Brothers, Countrywide Financial, Goldman Sachs and Bank of America all tested the limits of public relations by not being candid with their publics.

List and briefly describe five of the functions of public relations that were mentioned in your book. Any five of the following:

The effectiveness of a public relations department depends on the department's level of access to management.

How many communications professionals are employed by the Department of Defense?

Define or describe what public relations is.

Public relations is an industry that is growing in numbers as well as respect.

Letters unearthed at Al Qaeda terrorist-in-chief Osama bin Laden's last stand were a testimony to the accepted notion that public relations has become one of society's most potent forces. Which of the following were among his most pressing concerns?

For a group of people to become a public, which of the following does NOT occur?

Professional practitioners who understand the management "interpreter" perspective of public relations

One of the more recent functions practitioners have is the social media interface for an organization.

Some might say PR should really stand for performance recognition because positive action communicated straightforwardly will yield positive results.

Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations between individuals and organizations?

Which process emphasizes planning as a necessary step preceding the activation of a communications initiative?

Recent technological changes, including satellite links for TV, social media, blogs and mobile devices, drive home the importance of recognizing the interrelationships of publics.

Despite the model of success established by Leon Hess as CEO of an oil company and the NFL's Jets, today's CEOs and their companies cannot ignore the need for public relations.

List and describe various ways you might categorize publics.

As society is overwhelmed by communications, what is the challenge for the communicator?