Globex Corporation Has Been Receiving an Unusually High Number of Negative

Multiple Choice

Globex Corporation has been receiving an unusually high number of negative customer comments on its Facebook page. From this, management realizes some sort of customer satisfaction problem exists, but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?

A) Secondary research.
B) Exploratory research.
C) Primary research.
D) Product research.
E) Customer research