Which of the Following Best Represents the Objective of the Moderator

Multiple Choice

Which of the following best represents the objective of the moderator in conducting a focus group?

A) Strictly following the moderator's guidebook.
B) Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
C) Striking a balance between stimulating natural discussions while ensuring the group does not wander too far from the topic.
D) To include as many people as possible in a particular group; this enables the results to be more representative.
E) The moderator must be completely unfamiliar with the purpose of the research.