The Challenge of Having a Marketing Information System (MIS)be Effective

Multiple Choice

The challenge of having a Marketing Information System (MIS) be effective is

A) to train managers on its use.
B) to justify the cost of the system.
C) to protect the data in the system from hackers.
D) to get accurate reports from the system.
E) to identify,in advance,the data that managers will need to ensure it gets into the system.