Multiple Choice
Many firms have the position of CIO on their organization charts.The primary role of the person filling this position is to
A) assist the Vice President of Marketing.
B) concentrate on the technical aspects of programming within the DSS.
C) gather relevant data for the DSS database.
D) serve as the liaison between the marketing department and other departments such as finance,production,and accounting.
E) run the company's information and computer systems like a business.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: A marketing_is one way of visually presenting
Q11: One of the most important uses of
Q45: The most significant advantages of primary data
Q47: A big advantage of the systems approach
Q48: Knowledge that resides inside employees' heads is
Q51: The challenge of having a Marketing Information
Q53: Secondary data can exist<br>A)inside the organization only.<br>B)outside
Q54: The systems approach to marketing research is
Q54: The common problem with secondary data is
Q55: The primary purpose of dialog systems is