Multiple Choice
The Nielsen television ratings are computed from data gathered by means of
A) people meters.
B) telephone surveys of representative viewer sample.
C) smartphone apps.
D) gaming consoles that are attached to television sets.
E) None of these are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The "National Panel Diary" (NPD) is an
Q9: Which term describes the service used by
Q10: The key feature of a diary panel
Q26: When using external secondary data from published
Q27: The main concern of the Starch Readership
Q29: Cross-platform research will play an increasingly important
Q30: Which of the following is FALSE?<br>A)People meters
Q32: Which of the following are NOT activities
Q36: A marketing manager has discovered that relevant,internal
Q40: The main concern of the Starch Readership