Multiple Choice
The main concern of the Starch Readership Service is to
A) provide information on the demographic characteristics of a particular publication's readership.
B) provide advertisers with insights concerning the effectiveness of their ads.
C) determine which magazines carry the most advertising.
D) evaluate the fit between a magazine's geographic distribution patterns and the type of advertising it carries.
E) link magazine readership with certain lifestyle characteristics.
Correct Answer:
Verified
Correct Answer:
Verified
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