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    Exam 7: Using External Secondary Data
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    Radio-Listening Statistics Gathered by Arbitron Are Typically Collected Using
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Radio-Listening Statistics Gathered by Arbitron Are Typically Collected Using

Question 22

Question 22

Multiple Choice

Radio-listening statistics gathered by Arbitron are typically collected using


A) people meters.
B) telephone surveys of representative listener samples.
C) audiometers.
D) diaries placed in a panel of households.
E) personal interviews.

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