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    THINK Marketing
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    Exam 12: Distribution and Supply Chain Management
  5. Question
    When a Direct Distribution Channel Is Employed, Which Channel Member
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When a Direct Distribution Channel Is Employed, Which Channel Member

Question 37

Question 37

Multiple Choice

When a direct distribution channel is employed, which channel member usually has control?


A) the agent
B) the customer
C) the retailer
D) the manufacturer
E) the wholesaler

Correct Answer:

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