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At One Time, Kingston, Ontario, Had Only Three Tim Hortons

Question 40

Multiple Choice

At one time, Kingston, Ontario, had only three Tim Hortons outlets to serve the 115,000 people of the community. Now there are 15 outlets strategically located to serve the same population. This is a good example of


A) intensive distribution.
B) channel length.
C) selective distribution.
D) vertical conflict.
E) personal relationship selling.

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