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Robert Wants to Sell His Brand of Pickles in Loblaws

Question 44

Multiple Choice

Robert wants to sell his brand of pickles in Loblaws stores. He approached each of the local store managers, but was referred to Loblaws' East Distribution's buyer. Who has control in this type of channel?


A) agent
B) manufacturer
C) buyer
D) wholesaler
E) restrictive channel

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