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    THINK Marketing
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    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    The Adoption of Price Points for the Various Lines of Merchandise
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The Adoption of Price Points for the Various Lines of Merchandise

Question 108

Question 108

Multiple Choice

The adoption of price points for the various lines of merchandise a retailer carries is


A) customary pricing.
B) price lining.
C) odd-even pricing.
D) discount pricing.
E) unit pricing.

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