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  3. Study Set
    THINK Marketing
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    Exam 8: Product Strategy
  5. Question
    Customers Value Trusted Brands Because They Indicate Familiar Levels of Quality
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Customers Value Trusted Brands Because They Indicate Familiar Levels of Quality

Question 61

Question 61

True/False

Customers value trusted brands because they indicate familiar levels of quality and familiar product performance, therefore easing the purchase decision.

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