Coca-Cola's Signature Is a Component of Their Marketing Strategy That

Multiple Choice

Coca-Cola's signature is a component of their marketing strategy that never changes. This is because

A) it is challenging to come up with new packaging designs.
B) the trademark for this signature never expires.
C) the logo is recognizable worldwide.
D) their executives aren't familiar with the adage "you lose relevance if the package doesn't change every three years."
E) they are planning to change it for the upcoming Olympic games.