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    THINK Marketing
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    Exam 8: Product Strategy
  5. Question
    Explain Why Branding Can Be a Win-Win Strategy for Both
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Explain Why Branding Can Be a Win-Win Strategy for Both

Question 9

Question 9

Essay

Explain why branding can be a win-win strategy for both consumers and marketers.

Correct Answer:

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Consumer advantages:
- Brands connote qu...

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