Segmentation Strategies Are Based on the Premise That

Multiple Choice

Segmentation strategies are based on the premise that

A) mass marketing isn't as profitable.
B) reaching distinct segments is always more cost efficient.
C) various media offer better discounts for companies targeting specific segments.
D) there is always more wasted media coverage when appealing to the mass market.
E) it is preferable to tailor strategies to distinct user groups where the competition may be less.