Multiple Choice
BMW is a luxury car that appeals to "bold achievers."What positioning strategy does this represent?
A) innovation
B) lifestyle
C) product differentiation
D) brand leadership
E) demographic
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q24: Procter & Gamble markets six laundry detergents
Q25: Positioning strategies are determined only after the
Q26: Age is a sub-segment of demographic segmentation.
Q27: Demographic segmentation divides a market according to
Q28: Segmentation strategies are based on the premise
Q30: Five different positioning strategies were discussed in
Q31: Lisa's long, curly hair can be difficult
Q32: Segmentation according to the activities, interests, and
Q33: What percent of the Canadian population does
Q34: Which of the following occurs when a