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  3. Study Set
    THINK Marketing
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    Exam 7: Market Segmentation and Target Marketing
  5. Question
    What Type of Segmentation Strategy Does Walmart Use When Targeting
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What Type of Segmentation Strategy Does Walmart Use When Targeting

Question 54

Question 54

Essay

What type of segmentation strategy does Walmart use when targeting the consumer market? Describe what they do and explain your point of view.

Correct Answer:

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Walmart practises mass marketing. It imp...

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