Solved

John Spent Time on Bank Websites Looking Up Mortgage Rates

Question 50

Multiple Choice

John spent time on bank websites looking up mortgage rates. He then started to receive ads from a mortgage company whenever he visited a webpage. The mortgage company is using what type of marketing strategy?


A) niche targeting
B) targeted advertising
C) direct marketing
D) behavioural targeting
E) geotargeting

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q45: A marketing system that can produce products

Q46: Psychographics consider<br>A) income, education, culture, and occupation.<br>B)

Q47: Targeting a young female business executive who

Q48: Market challengers such as Pepsi are likely

Q49: Technology is an important factor in the

Q51: Micro-marketing involves the development of marketing strategies

Q52: Once a brand's positioning has become set

Q53: Gillette Fusion ProGlide razor ads, which focus

Q54: What type of segmentation strategy does Walmart

Q55: Describe two separate market segments to which