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Business
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Basic Marketing Research
Exam 17: Analysis and Interpretation: Individual Variables Independently
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Question 21
True/False
Even if it will help managers interpret results,you should not convert continuous measures to categorical measures.
Question 22
True/False
The hypothesis that a proposed result is not true for the population is called the alternative hypothesis.
Question 23
True/False
The confidence interval only takes sampling error into account.
Question 24
True/False
Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories,researchers often refer to these types of measures as categorical measures.