Kit Kat Candy Bar Executives Make the Following Statement: "Our

Multiple Choice

Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of

A) basic descriptive statistics.
B) using statistical inference to estimate a population parameter based upon sample statistics.
C) using statistical inference to estimate a statistic based upon a population parameter.
D) hypothesis testing.
E) None of these are correct.