When Introducing Marketing to an Organization, Initial Marketing Projects Should

Multiple Choice

When introducing marketing to an organization, initial marketing projects should have:

A) a high level of investment to get the biggest impact
B) a long period of duration to convey the full impact of the a marketing orientation
C) a high impact on making or saving money for the institution
D) a low financial impact in case it doesn't work so the organization has less risk
E) low visibility so that if it fails the Board won't notice