Multiple Choice
It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to
A) advise programs or people
B) be a resource person or consultant
C) influence top management to think in a marketing mindset
D) not be constrained by planning and programs
E) avoid being absorbed by public relations or fund development
Correct Answer:
Verified
Correct Answer:
Verified
Q2: You have been assigned to work in
Q3: When introducing marketing to an organization, initial
Q4: How can nonprofits operating internationally structure their
Q5: Those who believe that marketing should be
Q6: Which of the following is NOT a
Q7: What measures should a nonprofit organization take
Q8: Implementing a target-audience orientation within an organization
Q9: Which of the following is a reason
Q10: When environmental forces cause an organization to
Q11: Describe the four nonprofit organizational design alternatives