The Attitude in a Customer Oriented Strategy for Fundraising Is

Multiple Choice

The attitude in a customer oriented strategy for fundraising is:

A) We have a good cause and people will support us
B) There is lots of money out there and we just need to show doors why they should give
C) We must understand people's motivations and find those whose interests match our own
D) We must target all potential revenue sources even if some need a hard sell approach
E) We have to adopt a retail goods component to our nonprofit in order to have balance