The "Step" in Creating or Repositioning a Nonprofit Brand Which

Multiple Choice

The "step" in creating or repositioning a nonprofit brand which seeks to reveal the most important dimensions and where each competitor stands in the minds of various target audience's perception of the competitive "space" is:

A) Conduct quantitative research
B) Decide on the purpose of the brand and who are key audiences
C) Conduct qualitative research
D) Develop and pre-test an integrated strategy
E) Assess brand promise and current positioning