Multiple Choice
An organization-centered orientation holds that
A) Customer research is very important
B) Advertising and promotion need not be the most important activities
C) several marketing strategies are necessary
D) Our competition is anyone that competes for our customer's time, energy or money
E) customer ignorance and lack or motivation cause programs to fail
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The authors believe that the most serious
Q3: Generic competition for museum attendance would NOT
Q4: How can an organization introduce a target
Q5: Which of following is NOT an example
Q6: Describe the target audience-centered approach to marketing
Q7: Marketing should<br>A) replace management's organizational goals with
Q8: Organizations are often NOT target audience-centered because
Q9: Describe the three marketing orientations
Q10: Describe how marketing fits into the management
Q11: Research can<br>A) clarify the perceptions, needs and