Multiple Choice
Research can
A) clarify the perceptions, needs and wants of the customer
B) anticipate changes in the perceptions, needs and wants of the customer
C) indicate how and why people behave
D) what audiences are potential targets for the organization
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Describe the target audience-centered approach to marketing
Q7: Marketing should<br>A) replace management's organizational goals with
Q8: Organizations are often NOT target audience-centered because
Q9: Describe the three marketing orientations
Q10: Describe how marketing fits into the management
Q12: A target audience-centered orientation considers<br>A) The perceptions,
Q13: Describe the organization-centered philosophy and the clues
Q14: Organizations which offer goods and services that
Q15: The ultimate objective of marketing is to<br>A)
Q16: Target audience-centered marketing means that the organization