Multiple Choice
A target audience-centered orientation considers
A) The perceptions, needs and wants of the customer
B) The best Advertising strategy
C) The satisfaction of the target audience
D) a and c
E) a, b and c
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Describe the target audience-centered approach to marketing
Q7: Marketing should<br>A) replace management's organizational goals with
Q8: Organizations are often NOT target audience-centered because
Q9: Describe the three marketing orientations
Q10: Describe how marketing fits into the management
Q11: Research can<br>A) clarify the perceptions, needs and
Q13: Describe the organization-centered philosophy and the clues
Q14: Organizations which offer goods and services that
Q15: The ultimate objective of marketing is to<br>A)
Q16: Target audience-centered marketing means that the organization