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    Exam 8: Strategy Formulation and Execution
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    When Coca-Cola Introduced Surge, a New Citrus Soft Drink, What
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When Coca-Cola Introduced Surge, a New Citrus Soft Drink, What

Question 41

Question 41

Multiple Choice

When Coca-Cola introduced Surge, a new citrus soft drink, what type of strategy was being pursued?


A) Functional-level
B) Multidomestic
C) Corporate-level
D) Glocalization
E) Business-level

Correct Answer:

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