Companies That Successfully Innovate Usually Have All of the Following

Multiple Choice

Companies that successfully innovate usually have all of the following characteristics except:

A) people in research and marketing actively work with customers to understand their needs and develop solutions.
B) technical specialists are aware of recent developments and make effective use of new technology.
C) a shared new product process that is advocated and supported by top management cuts across organizational functions and units.
D) members from key departments work separately in the development of the new product or service.
E) each project is guided by a core cross-functional team from beginning to end.