Benchmarking Involves The

Multiple Choice

Benchmarking involves the:

A) building a bench or portfolio of new products that can be introduced to market
B) building a bench or portfolio of innovations that the firm pursues consecutively
C) comparing the "best" firms in any domain to a given firm's performance and processes in that domain
D) comparing your firm's performance and processes in a given domain to the industry average in that domain
E) determining how the firms with the largest sales in a given domain conduct their activities in a given domain