All of the Following Are What Firm Needs to Consider

Multiple Choice

All of the following are what firm needs to consider as it seeks to build fit except:

A) focus building the group within the department or division
B) seek to reduce barriers between departments
C) ensure that the information on competitors is current and central to the implementation effort since they shape a firm's success
D) gather information from customers and consumers
E) recognize that the importance of external concerns will depend on the nature of the firm's industry