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The Importance of Noriaki Kano's Classification Is Realizing That Although

Question 17

Multiple Choice

The importance of Noriaki Kano's classification is realizing that although _____ are relatively easy to determine through routine marketing research, special effort is required to elicit customer perceptions about _____.


A) dissatisfiers; satisfiers
B) delighters; exciters
C) satisfiers; dissatisfiers
D) delighters; satisfiers

Correct Answer:

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