Question 1

For cost-per-click ads, advertisers pay when an ad appears 1000 times.

Accepted Answer

A) True 
 B)False  False

Question 2

Three of the more popular wiki applications are MediaWiki, PBworks, and ____.

Accepted Answer

A)   Google Chrome
B)   Google Docs
C)   Google Reader
D)   Google Sites D

Question 3

The process of making a blog or Web site easily discoverable by search engines is called search engine ____________________.

Accepted Answer

optimization

Question 4

Most blogging applications will use the title of a blog post as a hyperlink to the post's ____ page.

Accepted Answer

A)   share link
B)   hyperlink
C)   archive link
D)   permalink

Question 5

When streaming content is transmitted to the client computer, some or all of the video is buffered until it is played.

Accepted Answer

A) True 
 B)False

Question 6

Sidebars can contain functionality offered by the blogging application, such as ____.

Accepted Answer

A)   searching the blog
B)   leaderboard ads
C)   banner ads
D)   accessing its archives

Question 7

A collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created is called a ____.

Accepted Answer

A)   ping
B)   blog
C)   wiki
D)   host

Question 8

-The chart in the accompanying figure displays the number of searches for the terms blog and ____ between 2004 and 2009.

Accepted Answer

A)   trends
B)   search
C)   Web site
D)   wiki

Question 9

Corporate Web sites are often the company's more formal channel of communication.

Accepted Answer

A) True 
 B)False

Question 10

The database tier deals with the presentation of information in the browser and the experience of users working with that information.

Accepted Answer

A) True 
 B)False

Question 11

-As seen in the accompanying figure, a blog's header contains blog's title and description and is stored in the blog's ____.

Accepted Answer

A)   layout
B)   settings
C)   definition
D)   database

Question 12

Video blogs may include previously recorded video, but not live video.

Accepted Answer

A) True 
 B)False

Question 13

Some types of sidebar content can include hyperlinks to the blogger's favorite blogs or Web sites, also known as a(n) ____________________, or contact information for the blog owner.

Accepted Answer

The answer of Some types of sidebar content can include...

Question 14

File formats commonly used for displaying images on the Web include JPG, GIF, and ____.

Accepted Answer

A)   BMP
B)   PNG
C)   TIFF
D)   DIB

Question 15

Technorati assigns each blog an authority value to describe how influential it is in the ____.

Accepted Answer

A)   Internet
B)   Web
C)   World
D)   blogosphere

Question 16

iReport is a Web site that CNN hosts for capturing user-generated news content.

Accepted Answer

A) True 
 B)False

Question 17

____ limits its searching to blogs.

Accepted Answer

A)   Delicious
B)   Technorati
C)   Google Blog Search
D)   Yahoo

Question 18

You need to decide on what method to use to create blog content.
-What popular blogging application is integrated with Google applications?

Accepted Answer

A)   Blogger
B)   WordPress
C)   Yahoo! 360
D)   Windows Live Spaces

Question 19

The simplest way to promote a blog is to tell people about it.

Accepted Answer

A) True 
 B)False

Question 20

Some blogs and wikis involve their readers in the process of creating online content and, as a result, build online communities.

Accepted Answer

A) True 
 B)False

Exam 2: Publishing Online

For cost-per-click ads, advertisers pay when an ad appears 1000 times.

Three of the more popular wiki applications are MediaWiki, PBworks, and ____.

The process of making a blog or Web site easily discoverable by search engines is called search engine ____________________.

Most blogging applications will use the title of a blog post as a hyperlink to the post's ____ page.

When streaming content is transmitted to the client computer, some or all of the video is buffered until it is played.

Sidebars can contain functionality offered by the blogging application, such as ____.

A collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created is called a ____.

-The chart in the accompanying figure displays the number of searches for the terms blog and ____ between 2004 and 2009.

Corporate Web sites are often the company's more formal channel of communication.

The database tier deals with the presentation of information in the browser and the experience of users working with that information.

-As seen in the accompanying figure, a blog's header contains blog's title and description and is stored in the blog's ____.

Video blogs may include previously recorded video, but not live video.

Some types of sidebar content can include hyperlinks to the blogger's favorite blogs or Web sites, also known as a(n) ____________________, or contact information for the blog owner.

File formats commonly used for displaying images on the Web include JPG, GIF, and ____.

Technorati assigns each blog an authority value to describe how influential it is in the ____.

iReport is a Web site that CNN hosts for capturing user-generated news content.

____ limits its searching to blogs.

You need to decide on what method to use to create blog content. -What popular blogging application is integrated with Google applications?

The simplest way to promote a blog is to tell people about it.

Some blogs and wikis involve their readers in the process of creating online content and, as a result, build online communities.