The Way in Which the Value Chain Is Configured Should

Multiple Choice

The way in which the value chain is configured should enable the organization to appeal to strategic customer segments. These can be defined as

A) A group of customers that can be targeted by a specific combination of product performance and price
B) A group of customers that are willing to pay a high price for a good quality product or service
C) Customer needs that can be created by innovation
D) Those aspects of customer behaviour that are universal