The Authors Believe That the Use of CRM from a Managerial

Multiple Choice

The authors believe that the use of CRM from a managerial and diagnosticperspective will improve significantly in the future. As a result the following is likely to occur:

A) Companies will understand their businesses better and use CRM more effectively.
B) CRM will become personally valuable to sales and marketing professionals.
C) CRM will add significant value in building customer relationships.
D) A new generation of business professional will realize the potential for business improvement through CRM.
E) All of the above are expected to become true.