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  3. Study Set
    Principles of Customer Relationship
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    Exam 12: CRM Program Measurement and Tools
  5. Question
    How Can the SERVQUAL Instrument Be Used by an Organization
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How Can the SERVQUAL Instrument Be Used by an Organization

Question 11

Question 11

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How can the SERVQUAL instrument be used by an organization?

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1. To measure changes in an organization...

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