In Order for Marketing Automation to Perform Effectively Within a Company

Multiple Choice

In order for Marketing Automation to perform effectively within a company, it must meet several criteria. Which of the following is not one of them?

A) Provide quantitative tools to evaluate customer data
B) Provide the capability to manage communication and track responses across a variety of communication channels
C) Integrate information from disparate corporate information sources such as accounting, customer service, and supply chain management to form an
actionable data warehouse for campaign development
D) Provide for pricing for ASM
E) All are criteria for successful marketing automation.