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  3. Study Set
    Principles of Customer Relationship
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    Exam 1: Principles of CRM
  5. Question
    According to Kutner and Cripps, CRM Is Founded on Four
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According to Kutner and Cripps, CRM Is Founded on Four

Question 8

Question 8

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According to Kutner and Cripps, CRM is founded on four tenets: What are these four tenets?

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• Customers should be managed as importa...

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