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    Sales Management
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    Exam 2: Strategy and Sales Program Planning
  5. Question
    When a Customer Purchases from a Particular Supplier Primarily Because
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When a Customer Purchases from a Particular Supplier Primarily Because

Question 7

Question 7

True/False

When a customer purchases from a particular supplier primarily because of the consistency of its product quality, the customer and supplier are most likely in a transactional relationship.

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