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    Exam 2: Strategy and Sales Program Planning
  5. Question
    Aggregating Customers into Groups Based on Common Needs Is Referred
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Aggregating Customers into Groups Based on Common Needs Is Referred

Question 17

Question 17

Multiple Choice

Aggregating customers into groups based on common needs is referred to as:


A) target marketing.
B) needs-based grouping.
C) market segmentation.
D) market implication.
E) strategic marketing.

Correct Answer:

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