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    Sales Management
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    Exam 3: Sales Opportunity Management
  5. Question
    Which of the Following Is Included When Calculating Customer Lifetime
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Which of the Following Is Included When Calculating Customer Lifetime

Question 4

Question 4

Multiple Choice

Which of the following is included when calculating Customer Lifetime Value?


A) a discount rate
B) future product purchases
C) the average contribution margin from purchases
D) none of the above
E) all of the above

Correct Answer:

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