Multiple Choice
Which of the following buying center people is implementation oriented, takes a tactical view to the decision, and whose daily life is most affected by the seller's product or service?
A) Economic Buyer
B) User Buyer
C) Technical Buying Influence
D) Outside Expert Buying Influence
E) The Advocate
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Derived demand is an important idea in
Q8: A Technical buyer influence's primary focus in
Q9: The most likely sequence of stages in
Q10: The "Economic Buying Influence" is identified as
Q11: Derived demand refers to the opportunity to
Q13: The buyer and seller committing to an
Q14: The Technical Buyer's role is to act
Q15: An advocate is usually needed in complex
Q16: Extranets are most likely to be involved
Q17: Which of the following selling objectives is