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    Business
  3. Study Set
    Sales Management
  4. Exam
    Exam 5: Customer Interaction Management
  5. Question
    As a Rule, Customers Do Not Buy Products or Services
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As a Rule, Customers Do Not Buy Products or Services

Question 27

Question 27

True/False

As a rule, customers do not buy products or services, they buy a set of benefits that address their problems.

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