You Were Asked to Develop a Sales Force Evaluation System

Multiple Choice

You were asked to develop a sales force evaluation system by your boss. The first step in this process is:

A) Decide how the goals will be achieved.
B) Set performance standards for different levels of salespeople.
C) Set performance standards for individual products.
D) Decide what you want the sales force to accomplish.
E) Look at the differences between performance standards and hypothetical results from future sales.