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    Sales Management
  4. Exam
    Exam 14: Estimating Potentials and Forecasting Sales
  5. Question
    The Sales Force Composite Method Is Especially Popular with Consumer
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The Sales Force Composite Method Is Especially Popular with Consumer

Question 21

Question 21

True/False

The sales force composite method is especially popular with consumer goods firms because optimistic and conservative forecasts balance out due to the large number of customers.

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