Solved

If You Were Working for Michelin and You Were Interested

Question 36

Multiple Choice

If you were working for Michelin and you were interested in determining how much your brand name affects the likelihood that customers would buy your mountain bike tires as compared to one of your competitors, you could use with of the following procedures?


A) conjoint analysis
B) Kano method
C) perceptual map
D) all of the above could be used

Correct Answer:

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